aBOUT THE ARTIST

Eric Niederman is an artist, writer, and creative thinker whose career in advertising has shaped his eye for narrative, form, and meaning. With a lifelong curiosity for emerging technologies, he explores the evolving definitions of originality, creativity, and collaboration—especially at the intersection of man and machine.

Through projects like Blobelisk, Eric asks questions both playful and profound:
How can machines elevate us? What problems can they help solve—or create? Are we better with them, or without them?

Beyond his creative work, Eric is grounded by the things no machine can replicate: his family, his sense of humor, and his love for language and invention. His passions include wordplay, 3D printing, advertising, AI, magic, and comedy—each a medium for exploring perspective and exercising his creative muscles.

This project is an invitation to rethink the nature of art and authorship—and to embrace technology not as a replacement for creativity, but as a companion to it.